Si, y de hecho es bastante sencillo.
ANTES DE EMPEZAR.
Recuerda que, a diferencia de una herramienta de Analytics (como google analytics, por ejemplo) donde el contenido se registra de forma implícita con la URL, Web Collect registra las visitas al contenido de forma Explícita. Por lo que antes de poder siquiera tener acceso a los códigos para trackear necesitaras generar tu catálogo de contenido.
Aquí les dejo un ejemplo de un json que pueden importar en su contenedor de GTM para tener las variables y etiquetas básicas que normalmente utilizo para cargar el tracking de Web Collect en un sitio de contenido utilizando Google Tag Manager.
{
"exportFormatVersion": 2,
"exportTime": "2022-05-15 15:36:39",
"containerVersion": {
"path": "accounts/6006630610/containers/64044921/versions/0",
"accountId": "6006630610",
"containerId": "64044921",
"containerVersionId": "0",
"container": {
"path": "accounts/6006630610/containers/64044921",
"accountId": "6006630610",
"containerId": "64044921",
"name": "www.salesforcecancun.com",
"publicId": "",
"usageContext": [
"WEB"
],
"fingerprint": "1651528847831",
"tagManagerUrl": "",
"features": {
"supportUserPermissions": true,
"supportEnvironments": true,
"supportWorkspaces": true,
"supportActivities": false,
"supportBuiltInVariables": true,
"supportClients": false,
"supportFolders": true,
"supportTags": true,
"supportTemplates": true,
"supportTriggers": true,
"supportVariables": true,
"supportVersions": true,
"supportZones": true
}
},
"tag": [
{
"accountId": "6006630610",
"containerId": "64044921",
"tagId": "4",
"name": "SFMC - Initialize Web Collect",
"type": "html",
"parameter": [
{
"type": "TEMPLATE",
"key": "html",
"value": "<!-- Einstein Collect Code -->\n<script>\n(function(e,t,c,n,o,s,a){e[o]=e[o]||[],s=t.createElement(c),a=t.getElementsByTagName(c)[0],s.async=1,s.src=n,a.parentNode.insertBefore(s,a)})(window,document,'script','//{{SFMC - MID}}.collect.igodigital.com/collect.js','_etmc');\n// always run this line once, followed by what you actually want to track; can be run programmatically in single-page-applications\n _etmc.push(['setOrgId', '{{SFMC - MID}}']);\n//always run setUserInfo BEFORE anything else\n var User_ID = {{SFMC - UserID}};\n if ( User_ID != undefined ) {\n _etmc.push(['setUserInfo', \n {\n 'email': '{{SFMC - UserID}}'\n }\n ]);\n };\n _etmc.push(['trackPageView']);\n</script>\n<!-- End Einstein Collect Code -->"
},
{
"type": "BOOLEAN",
"key": "supportDocumentWrite",
"value": "false"
}
],
"fingerprint": "1651699579296",
"firingTriggerId": [
"2147479553"
],
"parentFolderId": "10",
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"tagId": "6",
"name": "SFMC - Web Collect Item View",
"type": "html",
"parameter": [
{
"type": "TEMPLATE",
"key": "html",
"value": "<script type=\"text/javascript\">\n _etmc.push(['setOrgId', '{{SFMC - MID}}']); \n _etmc.push(['trackPageView', { 'item' : '{{SFMC - LookupTable ItemID}}'}]);\n</script>\n"
},
{
"type": "BOOLEAN",
"key": "supportDocumentWrite",
"value": "false"
}
],
"fingerprint": "1651698116104",
"firingTriggerId": [
"5"
],
"parentFolderId": "10",
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"tagId": "18",
"name": "SFMC - Web Collect Click",
"type": "html",
"parameter": [
{
"type": "TEMPLATE",
"key": "html",
"value": "<script type=\"text/javascript\">\n _etmc.push(['setOrgId', '{{SFMC - MID}}']); \n _etmc.push(['trackPageView', { 'item' : '{{SFMC - Lookup Table ClickID}}'}]);\n</script>\n"
},
{
"type": "BOOLEAN",
"key": "supportDocumentWrite",
"value": "false"
}
],
"fingerprint": "1651698199337",
"firingTriggerId": [
"16"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"tagId": "19",
"name": "SFMC - Web Collect Form Submission",
"type": "html",
"parameter": [
{
"type": "TEMPLATE",
"key": "html",
"value": "<script type=\"text/javascript\">\n _etmc.push(['setOrgId', '{{SFMC - MID}}']); \n _etmc.push(['trackPageView', { 'item' : '{{SFMC - Lookup Table FormID}}'}]);\n</script>\n"
},
{
"type": "BOOLEAN",
"key": "supportDocumentWrite",
"value": "false"
}
],
"fingerprint": "1651698239348",
"firingTriggerId": [
"17"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"tagId": "20",
"name": "SFMC - Web Collect Video Play",
"type": "html",
"parameter": [
{
"type": "TEMPLATE",
"key": "html",
"value": "<script type=\"text/javascript\">\n _etmc.push(['setOrgId', '{{SFMC - MID}}']); \n _etmc.push(['trackPageView', { 'item' : '{{SFMC - Lookup Table Video}}'}]);\n</script>\n"
},
{
"type": "BOOLEAN",
"key": "supportDocumentWrite",
"value": "false"
}
],
"fingerprint": "1651698270838",
"firingTriggerId": [
"15"
],
"tagFiringOption": "ONCE_PER_EVENT",
"monitoringMetadata": {
"type": "MAP"
},
"consentSettings": {
"consentStatus": "NOT_SET"
}
}
],
"trigger": [
{
"accountId": "6006630610",
"containerId": "64044921",
"triggerId": "5",
"name": "SFMC - Window Loaded Trigger",
"type": "WINDOW_LOADED",
"fingerprint": "1651697347369",
"parentFolderId": "10"
},
{
"accountId": "6006630610",
"containerId": "64044921",
"triggerId": "15",
"name": "SFMC - Youtube Video Trigger",
"type": "YOU_TUBE_VIDEO",
"fingerprint": "1651697709568",
"parentFolderId": "10",
"parameter": [
{
"type": "BOOLEAN",
"key": "captureComplete",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "captureStart",
"value": "true"
},
{
"type": "BOOLEAN",
"key": "fixMissingApi",
"value": "true"
},
{
"type": "TEMPLATE",
"key": "triggerStartOption",
"value": "DOM_READY"
},
{
"type": "BOOLEAN",
"key": "capturePause",
"value": "false"
},
{
"type": "BOOLEAN",
"key": "captureProgress",
"value": "false"
}
]
},
{
"accountId": "6006630610",
"containerId": "64044921",
"triggerId": "16",
"name": "SFMC - Click Trigger",
"type": "LINK_CLICK",
"waitForTags": {
"type": "BOOLEAN",
"value": "false"
},
"checkValidation": {
"type": "BOOLEAN",
"value": "false"
},
"waitForTagsTimeout": {
"type": "TEMPLATE",
"value": "2000"
},
"uniqueTriggerId": {
"type": "TEMPLATE"
},
"fingerprint": "1651697371284",
"parentFolderId": "10"
},
{
"accountId": "6006630610",
"containerId": "64044921",
"triggerId": "17",
"name": "SFMC - Form Trigger",
"type": "FORM_SUBMISSION",
"waitForTags": {
"type": "TEMPLATE"
},
"checkValidation": {
"type": "TEMPLATE"
},
"waitForTagsTimeout": {
"type": "TEMPLATE",
"value": "2000"
},
"uniqueTriggerId": {
"type": "TEMPLATE"
},
"fingerprint": "1651697919850",
"parentFolderId": "10"
}
],
"variable": [
{
"accountId": "6006630610",
"containerId": "64044921",
"variableId": "3",
"name": "SFMC - MID",
"type": "c",
"parameter": [
{
"type": "TEMPLATE",
"key": "value",
"value": "514020894"
}
],
"fingerprint": "1651688289937",
"parentFolderId": "10",
"formatValue": {}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"variableId": "9",
"name": "SFMC - UserID",
"type": "u",
"parameter": [
{
"type": "TEMPLATE",
"key": "component",
"value": "QUERY"
},
{
"type": "TEMPLATE",
"key": "queryKey",
"value": "artemis_id"
}
],
"fingerprint": "1651695951945",
"parentFolderId": "10",
"formatValue": {}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"variableId": "11",
"name": "SFMC - LookupTable ItemID",
"type": "smm",
"parameter": [
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "input",
"value": "{{Page Path}}"
},
{
"type": "LIST",
"key": "map",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "/"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "home"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "/page-1/"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "page_2"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "/page-2/"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "page_3"
}
]
}
]
}
],
"fingerprint": "1651689361454",
"parentFolderId": "10",
"formatValue": {}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"variableId": "12",
"name": "SFMC - Lookup Table FormID",
"type": "smm",
"parameter": [
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "input",
"value": "{{Form ID}}"
},
{
"type": "LIST",
"key": "map",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "form-1"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "form_1"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "form-2"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "form_2"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "form-3"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "form_3"
}
]
}
]
}
],
"fingerprint": "1651689368110",
"parentFolderId": "10",
"formatValue": {}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"variableId": "13",
"name": "SFMC - Lookup Table ClickID",
"type": "smm",
"parameter": [
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "input",
"value": "{{Click ID}}"
},
{
"type": "LIST",
"key": "map",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "fb"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "FB"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "pdf-1"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "pdf_1"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "pdf-2"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "pdf_2"
}
]
}
]
}
],
"fingerprint": "1651689374346",
"parentFolderId": "10",
"formatValue": {}
},
{
"accountId": "6006630610",
"containerId": "64044921",
"variableId": "14",
"name": "SFMC - Lookup Table Video",
"type": "smm",
"parameter": [
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "input",
"value": "{{Video URL}}"
},
{
"type": "LIST",
"key": "map",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "youtube.com/1"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "video-1"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "key",
"value": "youtube.com/2"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "video-2"
}
]
}
]
}
],
"fingerprint": "1651696773263",
"parentFolderId": "10",
"formatValue": {}
}
],
"folder": [
{
"accountId": "6006630610",
"containerId": "64044921",
"folderId": "10",
"name": "SFMC",
"fingerprint": "1651688284692"
}
],
"builtInVariable": [
{
"accountId": "6006630610",
"containerId": "64044921",
"type": "PAGE_PATH",
"name": "Page Path"
},
{
"accountId": "6006630610",
"containerId": "64044921",
"type": "CLICK_ID",
"name": "Click ID"
},
{
"accountId": "6006630610",
"containerId": "64044921",
"type": "FORM_ID",
"name": "Form ID"
},
{
"accountId": "6006630610",
"containerId": "64044921",
"type": "VIDEO_URL",
"name": "Video URL"
}
],
"fingerprint": "1652628999379",
"tagManagerUrl": ""
}
}Puedes copiar ese texto e incluirlo en tu editor de texto favorito (Yo uso siempre Visual Studio Code) y guardarlo como .json.
Si lo prefieres, te dejo una versión descargable del contenedor de GTM con todas las variables y etiquetas básicas para usarlo con SFMC
En futuras sesiones de la comunidad vamos a estar platicando de este contenedor y en general de como utilizarlo para poder implementarlo en el contenido de nuestro sitio web y luego hacer Einstein recommendations en email y web también.
Si te gusta esta idea: déjanos tu like o envíanos un mensajito con tus dudas 😃
One thought on “¿Es posible usar Google Tag Manager (GTM) para trackear actividad del sitio web en SFMC utilizando Web Collect / _etmc / Einstein?”